Oxford Racing Ducati

Challenge

Carry the Oxford Racing Ducati brand across the motorcycle BSB team.

Outcome

A consistent look and feel across a racing suit, truck, merchandise and marketing material.

Background

Oxford Products and Moto Rapido Racing have joined forces to create Oxford Racing Ducati to contest the 2019 Bennetts British Superbike Championship. The rider will be Tommy Bridewell, who will campaign the brand new 2019 Ducati Panigale V4R.

 

Brand colours

Racing suit

There were two main challenges on this project, first of which was to make sure all the sponsors had their correct place and hierarchy, so where the rider would be sat during a race and interviews was a large part in the consideration. 

 

Secondly, the graphics had to work with the motorcycle that the British superbike rider Tommy Bridwell would be riding.

 

Truck

Again the hierarchy of sponsors was of importance with the truck design. 

All Photography by © Bonnie Lane