Each year Oxford brings its catalogue out for motorcycle dealers to look through, get excited about and order the new Apparel range that has been developed.
While heading up the task of creating this vital sales tool, and marketing assets that come with it, I work closely with the creative team, often working with photography to get the best images, also the product team and marketing to extract the key information to show all the features, benefits and ultimately value each item offers the different types of riders.
This year we wanted to push it a step further by creating obvious divides and visual stories to separate and give context to each range, whether it’s for the Advanced rider who believes in going beyond the known with the best gear, the Urban commuter who wants to look stylish on or off the bike or any of the categories in between.
Client Oxford Products
Category Apparel, Editorial
Date March 23, 2021